Luh CEO is 1501 Certified's newest artist. CEO was born in February of 2006, in Marks, Mississippi. Growing up, Luh CEO was surrounded by hip-hop culture. His father, Mr. Robinzine, sparked his interest in creating rap music. In 2010 Luh CEO moved to Dallas, Texas with his mom. While living in Texas, Luh CEO traveled back and forth between Mississippi, where he picked up his southern twang.